Start dating service business

If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life .
Table of contents

• How to Open a Dating Service Business
• Getting Started
• Starting an Online Dating Agency
• How to Start a Dating Service Business

Research your local market to see if there are other dating services that target a similar market. Find out what services they offer, where they advertise and their approach to attracting clients.

Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. Come up with a list of services you plan to offer. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events. Assign a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential.

Getting Started

Use your research to come up with a clever, attention-grabbing name for your dating services business. Contact your local Chamber of Commerce to find out if there are special licenses or permits you need before you open your dating services business. Find out how to register your business as a legal entity in your state and get your company registered.

Purchase general liability business insurance to protect your company from potential litigation. Every date you set up may not go as planned, and not every client may feel that he got the services he paid for. This is what motivated me the most to start Simplicity3.

A year ago, I was lying on a beach in Turkey and had a call from two different friends both complaining about their experiences with online dating. For some reason, friends come to me frequently with dating disasters or relationship issues. So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.

In the UK alone, the dating industry turns over 3. The more research I did, the more I could see a huge gap in such a saturated industry.

I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful — and so I created Simplicity3. We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases.

Once a member is accepted, they have three packages to choose from to suit their lifestyle. I want my members to have one place to go for anything they need when it comes to dating, but also I want them to date confidently and in a secure environment.

I researched the industry for three months while building my business plan. Hand out professional business cards that identify you as a matchmaker and offer special deals for matchmaking services. Hold a free speed dating event at a bar or restaurant in your town. Advertise the event in your local newspaper, on your city's Craigslist site and on your local radio station. If the event is successful you may get callbacks from the participants for more dating help.

At future speed dating events charge a small admission fee and negotiate with the bar for a share of drink and food sales at the event. Set up a dating website. There are services online that work specifically with people who want to set up a dating oriented site including membership capabilities, forums, chat rooms and other features.

Some hosting accounts also give you what are called content management systems, or CMS options see Resources below.

Louise Balle has been writing Web articles since , covering everything from business promotion to topics on beauty.